National Student Advertising Competition
🧃 Researched Oceanspray's competitive landscape and identified
key insights, basing all of our research around the 24 to 34 age
group
🧮 Compiled proper voice and messaging platforms, including brand
personas, audience profiles, content examples, emphasizing the
missed opportunity of social media influencers
🗣️ Presented our team's campaign alongside two others in front of
a massive crowd in Kansas City and Oceanspray's executive team
🧰 Delivered a final deck (50 slides) with strategic, design, and
verbal assets including activation concepts and data to back up
every claim
🎬 Produced a 3D model of our bottle redesign, something that
really made our group stand out among our competitors
