👉 Built an ad campaign for
The Rubin Museum of Art
alongside a close knit team of individuals, each with specific
roles and responsibilities
🔬 Researched the competitive landscape and identified key
insights, designing creative territories and developing activation
concepts around those territories
🧭 Developed voice and messaging platforms for clients, including
brand personas, voice principles, messages, audience profiles and
content examples
🗣️ Presented campaign work in a series of four client
presentations, leading exercises and discussion in feedback
sessions
🧰 Delivered a final toolkit with strategic, design, and verbal
assets including experience principles and voice implications
🎬 Produced motion graphics for The Rubin Museum, as well as
clients, such as Google, Varian, Cars.com, Mint by Intuit, and
Mars, Inc.
